News archive: Advertising & brands
As the broadband market becomes more competitive, this has fuelled a surge in budgets for advertising and ever-more eye-catching campaigns.
The advertising and brands section looks at the latest campaigns and how they affect take-up.
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Sky complains over Virgin Media's advertising
Posted 25th February 2010 by Kimberley Howson
The Advertising Standards Authority has upheld complaints that Sky has made about a Virgin Media marketing campaign.
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Virgin Media considers new broadband marketing strategy
Posted 17th February 2010 by Kimberley Howson
Fibre-optic broadband provider Virgin Media could change the way it markets its packages to consumers, according to reports.
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BT Broadband reacts to Virgin Media stunt
Posted 17th February 2010 by Jonathan Leggett
Virgin Media’s cheeky PR stunt has been dubbed “desperate” and “cheap” by BT Broadband.
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Sky calls on Brits to embrace Supertelly
Posted 8th February 2010 by Kimberley Howson
Broadband provider Sky has launched a new advertising campaign to support its offer of HD set-top boxes as standard.
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Virgin Media warned over broadband advertising
Posted 22nd January 2010 by Kimberley Howson
The Advertising Standards Authority has called on Virgin Media to scrap advertising that has been deemed misleading.
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Broadband providers 'must not exaggerate connection speeds'
Posted 17th December 2009 by Kimberley Howson
Ofcom should take further action against ISPs that exaggerate the connection speeds customers are likely to receive, it has been claimed.
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Broadband provider 'offering cash for home naming rights'
Posted 14th December 2009 by Kimberley Howson
Broadband provider TalkTalk is offering households £250 apiece in order to obtain the naming rights to their properties.
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AOL announces rebranding plan
Posted 24th November 2009 by Kimberley Howson
AOL has previewed its new business branding featuring a dynamic company logo, as it splits from Time Warner.
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TalkTalk launches M&S voucher offer
Posted 20th November 2009 by Kimberley Howson
People who sign up to TalkTalk's broadband packages can now get their hands on £30 M&S vouchers.
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BT reveals involvement in Children in Need
Posted 19th November 2009 by Kimberley Howson
Broadband provider BT is showing its charitable side by getting involved in the BBC's Children in Need campaign.
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Demon Internet launches new broadband packages
Posted 17th November 2009 by Kimberley Howson
Broadband provider Demon Internet has announced the launch of several new home and business packages.
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Be Broadband extends half-price deal
Posted 17th November 2009 by Kimberley Howson
Be Broadband has announced that its half-price offer on its Value package has been extended.
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Sky Songs gets backing through Sun promotion
Posted 16th November 2009 by Kimberley Howson
Sky's new online music download and streaming service is being backed by a new promotion in The Sun newspaper.
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Eclipse Internet gets SimplicITy backing
Posted 13th November 2009 by Kimberley Howson
SimplicITy Computers has named Eclipse Internet as its recommended broadband provider.
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Broadband providers' termination rates campaign proves popular
Posted 29th October 2009 by Kimberley Howson
BT and 3's campaign against the use of mobile termination rates has moved on a step with the handing over of a petition to Ofcom.
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Virgin Media announces strong trading results
Posted 29th October 2009 by Kimberley Howson
Fibre-optic broadband provider Virgin Media has announced "strong" financial results for the third quarter of 2009.
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Sky broadband advert banned by ASA
Posted 29th October 2009 by Kimberley Howson
The Advertising Standards Authority has clamped down on an advertising campaign by broadband provider Sky.
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TalkTalk 'dismayed' by government's filesharing plans
Posted 28th October 2009 by Kimberley Howson
Broadband provider TalkTalk has revealed it is "dismayed" by the government's intention to press ahead with its plans to tackle filesharing.
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Sky Player's Xbox 360 debut hits glitch
Posted 28th October 2009 by Kimberley Howson
A system error prevented the launch of Sky Player on Xbox 360 consoles from going to plan, it has been revealed.
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Aquiss extends free broadband access offer
Posted 27th October 2009 by Kimberley Howson
Broadband provider Aquiss has extended its offer of two months of free internet access on its Premium packages.
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Latest Comments
- H Higgins , 8 hours ago
Satellite broadband is still too expensive for 99 per cent of the people who might benefit from it. Read more
- dan , 13 hours ago
Check out the sky website 1st....They are also offering free 8gb ipod touches to anyone that reccomends... Read more
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What I wanna see is price plans for the equipment to get 3D television as well as the price plans for the... Read more
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Most commented
- 1BT Broadband reacts to Virgin Media stunt
17th February 2010 - 16 comments
- 2TalkTalk broadband speed boost: Essentials customers get 24Mb
26th February 2010 - 5 comments
- 3Virgin Media considers new broadband marketing strategy
17th February 2010 - 4 comments
- 4Virgin Media broadband customers in line for 100Mb
25th February 2010 - 4 comments
- 5BT and Virgin Media involved in network duct debate
9th March 2010 - 3 comments
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3rd March 2010 - 3 comments
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18th January 2010 - 3 comments
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18th January 2010 - 3 comments
- 9BT Broadband unveils cheap Option 1 offer
12th March 2010 - 2 comments
- 10New broadband regulatory body welcomed by Ofcom
29th January 2010 - 2 comments
- 1Virgin Media adds new set-top box to broadband TV packages
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