Cheap broadband specialist TalkTalk is set to launch a high-profile multi-million pound advertising campaign which will focus on the simplicity and low price points of its broadband offers.

Advertisements are set to appear across a range of platforms, including press and outdoors, from June 5th and will be followed by TV spots imminently. TalkTalk is also set to revamp its website in line with the new campaign.

Overseen by ad agency CHI, the commercials will feature what TalkTalk dubs ‘light graffiti’ set against night-time backdrops across Britain, including Whitehall, Primrose Hill, Brighton beach and Canal Street in Manchester.

This is intended to highlight the ‘bright ideas' that the broadband provider claims has informed its product range. These brand values are further emphasised in a manifesto published by TalkTalk which outlines how it is working to provide better value phone and broadband and keeping customers’ bills low.

The policy document also explains how TalkTalk is continuing to work to make its subscribers’ lives simpler and deliver a reliable and fast broadband connection.

Olivia Streatfeild, marketing director at TalkTalk, said: “Customers are looking for a phone and broadband company that gives them great value and outstanding service.

“Our new campaign focuses on the bright ideas we already have – like free local calls for millions of our customers, ensuring your family is safer online, and making our Essentials package the richest in the market – and underlines our intention to keep innovating in these areas over the coming months.”

The Essentials package is priced just £6.49 per month over 18 months. This entitles subscribers to a broadband connection of up to 8GB, a monthly usage limit of 40GB and free UK landline calls at evenings and weekends.

Customers can also customise their package with add-ons called Boosts. These are an extra £4 each and cover services such as enhanced security or a faster connection.