Broadband News

UK operator 3’s marketing drive in the mobile broadband sector has been a "success", according to the results of a new study.

The report from market analyst Ovum, which conducted case studies on four mobile broadband operators from around the world, found that 3 had seen a seven-fold increase in data traffic since October 2007, when the operator introduced the internet service.

According to the publication, 3’s mobile broadband campaign has turned out to be a considerable success.

Since launching the offering, the make-up of the company has changed from being "a media-centric, content-obsessed company to one that has more in common with a broadband ISP", Ovum says.

In other case studies, Singaporean mobile broadband provider M1 was seen to have been rewarded for its early entry into the market and aggressive advertising policy.

While Orange France had done well to integrate its mobile and fixed-line broadband offerings, the research cites.

Finally, Telekom Austria’s mobile broadband offerings were found to be so popular with customers that they were eating into the provider’s fixed-line subscription numbers.