Low-cost broadband defies credit crunch
16th July 2008
Broadband is the only household utility bill to buck the trend of rising household bills in the wake of the credit crunch, according to broadband comparison site Top 10 Broadband.
“Broadband bills have plummeted by over 60% in the past 18 months while gas and electricity have risen by 15% and are set to rise further by the end of the year” says Jessica McArdle, a spokesperson for Top 10 Broadband.
McArdle continues “Rampant competition among ISPs is driving the broadband market to cut the cost and raise the speed of home broadband packages. If you signed an 18 month contract in January 2007, the average deal would have cost £13.73 a month, if you were to switch from this package now you would be looking at offers starting at just £3.25 a month – the opportunity for savings is obvious and people need to consider switching broadband provider if they are over-paying.
“As well as cheap home broadband, another alternative and potential cost saving for some households is mobile broadband; which despite being more expensive per Gb of download, may work out cheaper than home broadband as it removes the need to have BT line rental at home. Starting at just £10 a month it ticks all the boxes during this credit crunch. The saving of £131 a year in landline charges makes this a particularly enticing prospect as belts tighten.
“Mobile broadband was once considered a luxury to supplement one’s broadband use outside of the house. However, like home broadband, mobile broadband prices have dropped dramatically in 2008, its speeds have risen and its download allowances have become more encompassing.
“As well as the importance of access costs, the internet itself has become the primary source of information for ‘Broadband Britain’ as households look to spend less on goods and services. With the credit crunch in full swing, people are comparing prices online like never before.
“Additionally, with technological innovations such as YouTube and the BBC’s iPlayer superseding traditional forms of home entertainment, broadband has become a more essential and affordable utility and people are not willing to give it up despite increasing financial constraints.
“With talk of a recession on the horizon, there is no room for complacency and consumers must reconsider their expenditures and make savings where they can. Savvy households are taking advantage of record low prices for broadband and are switching in increasing numbers.
NOTES TO EDITORS:
About Top 10 Broadband:
Launched in January 2007, Top 10 Broadband is the UK’s most popular dedicated broadband comparison website. The site compares over 100 broadband deals and offers in-depth broadband news, reviews and guides.
Top 10 Broadband attracts over 1 million unique visitors a month and is run by design and marketing company Formula Digital Ltd.
Links:
Contact:
For more information or to arrange an interview, call Jessica McArdle at Formula on 020 3170 8042, or email marketing@formuladigital.co.uk.
Member of the Internet Services Providers' Association
Member of the Broadband Stakeholder Group