On demand TV soars on the internet
17th January 2008
A new survey on broadband and internet trends has revealed that new video on demand services such as BBC’s iPlayer are proving hugely popular.
The annual Tiscali TV Trends report found that more than a third of internet users are now watching programmes on demand regularly through web media players, twice as many as last year.
New web TV services such as the BBC iPlayer, ITV.com, 4oD and Joost, allow internet users to stream or download television programmes and films at a time of their choosing.
According to Tiscali, more than 3.5 million programmes have been streamed or downloaded on demand via the BBC iPlayer since Christmas Day, with Doctor Who, Extras and Top Gear being most popular.
The survey found that 62 per cent of those viewing on-demand content are doing so on their television, while the remaining 38 per cent are watching on a PC.
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