BT to launch TV campaign for a new TV service to rival Virgin Media and Sky
15th May 2007
BT is launching a multi-million TV ad campaign in order to launch their new digital TV service BT Vision. The £10 million plus campaign goes live this Saturday, uses the tag line of ‘TV on your terms’, and feature Kris Marshall and Esther Hall who currently play partners Adam and Jane in BT’s current advertising. Two new 60 second clips will develop their story as they race home to watch TV.
The campaign aims to promote the capabilities of BT Vision and its flexibility, which combines Freeview with on-demand content available via a broadband connection, and a personal digital video recording. In addition customers will have access to pay-per-view content such as films and later this summer will be able to pay for premiership games through Setanta sports (the digital subscription sports channel). Users will also be able to access programmes through a ‘catch-up’ service which allows customers to watch some of the programmes from the previous weeks TV schedule.
Dan Marks, CEO of BT Vision said “BT is offering customers something fresh and exciting… BT Vision offers customers choice on their terms: free digital channels, digital video recording, and a huge range of on-demand content – and all without compulsory subscriptions”.
The service will be available to buy in John Lewis and Comet in the summer.
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