Advertising and brands
Broadband providers are constantly unveiling high-profile and inventive advertising campaigns as they seek to gain an advantage in the ever-more competitive UK broadband market.
This blog takes an informed look at new broadband advertising campaigns and rebranding exercises.
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Free dancing on ice votes with TalkTalk
Posted 5th February 2010 by Jonathan Leggett
Fancy participating in this Saturday’s Dancing on Ice phone vote-off for free? You do? Read on for the skinny…
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Virgin Media: powerful stuff, indeed
Posted 26th November 2009 by Jonathan Leggett
Virgin Media’s ad campaign can’t be accused of under-selling of its service. And that’s why it’s the year’s best from a broadband provider by a country mile.
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Easynet Connect clip toasts internet’s 40th
Posted 28th October 2009 by Jonathan Leggett
It won’t have escaped many tech types’ attention that the internet turns 40 this week. And to mark the event, our chums at Easynet Connect have put together a slick video history.
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Virgin Media push the Button for super-fast broadband promo
Posted 20th October 2009 by Jonathan Leggett
It’s not every day that you see a World Champion driver putting a high grade motor through its paces when you go shopping. But that’s exactly what you’ll be in for if you head Bluewater-wards today, as part of Virgin Media’s latest wheeze to promote its super-fast broadband services.
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Carnival of light from TalkTalk
Posted 1st October 2009 by Jonathan Leggett
Consumers have taken to TalkTalk’s Brightdancing viral campaign in a big way, with 5,000 entrants taking up the challenge of creating a light graffiti performance.
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T-Mobile merger to kill Orange cinema ads?
Posted 16th September 2009 by Jonathan Leggett
The mooted merger of T-Mobile and Orange will bring with it a host of benefits for the company’s phone and mobile broadband consumers, we’re told. But it’s unlikely that Brennan Brown will be celebrating.
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When Meg met Virgin Media
Posted 19th August 2009 by Jonathan Leggett
Meg Ryan’s winning ‘I’ll have what she’s having’ turn in When Harry Met Sally must be one of the most homage-d ever. But as Virgin Media’s latest broadband viral ad shows, it never, ever gets old.
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TalkTalk broadband steps into the light
Posted 13th August 2009 by Jonathan Leggett
TalkTalk’s bid to become the UK’s coolest and best-branded broadband provider continues apace. And judging by stills of its latest video to promote its services, we fancy they’re well on their way already.
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Be Broadband new site hits the heights
Posted 23rd July 2009 by Jonathan Leggett
Oscar Wilde once opined that he hated “all change even when it’s for the better”. The revamped Be Broadband might not have convinced the old stick in the mud otherwise. But it’s definitely made us question the wisdom of his much-quoted aphorism.
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O2 mobile broadband dongle amnesty can’t fail
Posted 21st July 2009 by Jonathan Leggett
We’re very fond of a good marketing gimmick at Top 10 Broadband. And it’s for that reason that we’re loving on O2’s latest wheeze to promote its mobile broadband services.
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TalkTalk promotes cheap broadband deals with shoot ‘em up
Posted 24th June 2009 by Jonathan Leggett
Fancy winning up to £400 of vouchers? Then you need to be heading to broadband provider TalkTalk’s site sharpish.
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Be Broadband frags the opposition with new campaign
Posted 14th May 2009 by Jonathan Leggett
If you’re a fan of first person shooters, you’d be well advised to head down to Be Broadband’s site ASAP. There, you’ll find a Flash game that brilliantly ridicules every example of the genre from Unreal Tournament right through to the undisputed daddy of them all, Doom.
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